Behind the Scenes with Moren Doss: Building a Business That Fits Your Life

Welcome to an exclusive behind-the-scenes look with Moren Doss, the visionary creator of Workhorse Hub, a robust CRM built on the GoHighLevel platform. As a virtual assistant team owner, entrepreneur, and advocate for small business owners, Moren is passionate about pulling back the curtain to reveal the real work—blood, sweat, and tears—that fuels her impactful projects. Unlike the polished final products often showcased on social media, this article dives deep into the processes, systems, and strategies that power Moren’s success, offering actionable insights for entrepreneurs eager to scale their businesses without sacrificing their personal lives. From her automated webinars to her collaborative business bundle, Moren’s approach is a masterclass in blending ambition with balance.

A Glimpse Into Moren’s World

Moren Doss is not your average entrepreneur. Her mission is to empower small business owners to create businesses that serve their lives, not dominate them. Through her weekly webinar, Systems and Support: How to Scale Your Business Without Burnout, held every Tuesday at 4:00 p.m. Eastern Standard Time, she shares practical strategies for implementing systems and automations that streamline operations and reduce stress. The webinar, accessible via a Zoom link posted on her Facebook pages (Moren Doss and Virtual Workhorse), is a cornerstone of her outreach. Thanks to her expertise in automation, the sign-up and follow-up processes run on autopilot, freeing Moren to focus on engaging with attendees and refining her message. This balance of high-impact work and personal freedom exemplifies her philosophy: a business should fit into your life, not the other way around. By checking registrations and reaching out to select participants, Moren ensures a personal touch while leveraging technology to handle the heavy lifting.

Join Moren’s Webinar: Sign up for the Systems and Support webinar on Moren’s Facebook pages (Moren Doss or Virtual Workhorse) to discover how to scale your business with ease. The Zoom link is shared weekly.

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The Aligned & Ambitious Women’s Business Bundle

One of Moren’s most exciting ventures is the Aligned & Ambitious Women’s Business Bundle, a collaboration with her business partner, Colleen Stubs. Launched with VIP early access and set for a full release on April 28, 2025, this bundle is a powerhouse collection of over 15 premium business assets—think courses, masterminds, checklists, planners, and more—contributed by high-achieving women entrepreneurs. Unlike the typical freebies that clutter inboxes, these resources are designed to deliver tangible results, from streamlining workflows to enhancing work-life balance. Moren and Colleen’s vision is to empower ambitious women to integrate these tools into their businesses effectively, ensuring they don’t just collect digital dust. To support this, they’re offering a free webinar for VIP early access members, where they’ll guide participants on implementing the bundle’s assets for maximum impact.

What’s in the Bundle?

The Aligned & Ambitious Women’s Business Bundle is a carefully curated collection of tools to help entrepreneurs unlock their potential. Moren’s contribution, The Five Essential Systems and Automations Every Entrepreneur Needs, is a roadmap for streamlining operations, reclaiming time, and scaling sustainably. It distills her expertise into actionable steps, showing entrepreneurs how to automate repetitive tasks and focus on high-value activities. Colleen’s Healthy Routine Planner, meanwhile, tackles work-life balance through small, consistent habits—think gratitude journaling, intention-setting, and personal growth exercises. Other contributors offer equally valuable assets, from marketing templates to financial planning tools, each designed to address a specific pain point for small business owners. Together, these resources form a comprehensive toolkit for building a business that aligns with your goals and lifestyle.

How the Bundle Works

The bundle’s success hinges on a sophisticated funnel built within Workhorse Hub, Moren’s all-in-one business ecosystem. This funnel is a testament to her technical prowess and strategic thinking. The journey begins with a landing page that introduces the bundle, highlighting its value and offering two paths: VIP early access or a waitlist for the April 28 launch. The VIP early access page outlines exclusive benefits, including the implementation webinar, bonus templates (like door hangers), and immediate access to downloads. From there, users proceed to a checkout page to purchase the bundle, followed by a download page showcasing all 15+ assets with contributor bios and direct links. For those opting for the waitlist, a form triggers an automation that sends a thank-you email and schedules a follow-up for the launch date. A dedicated contributors page equips bundle partners with promotional materials—email swipe files, social media graphics, timelines, and a Google Drive link with all assets—making it easy for them to spread the word.

Moren emphasizes the complexity of such a setup. “It can feel overwhelming when you’re thinking about all the pieces,” she says. “That’s why having someone who knows how to build this end-to-end is so important.” Her expertise in Workhorse Hub allows her to create seamless, automated funnels that save time and drive results.

The Power of Automation

Automation is the backbone of Moren’s business, and she’s a firm believer in its transformative potential for entrepreneurs. In the Systems and Support webinar, she teaches attendees how to identify repetitive tasks—like email follow-ups, client onboarding, or social media scheduling—and automate them using tools like GoHighLevel. For the business bundle, Moren’s automations are particularly impressive. When someone signs up for the waitlist, they’re tagged in the CRM, receive a personalized thank-you email, and are scheduled for a launch reminder on April 28. VIP buyers, meanwhile, are tagged as such, granting them immediate access to downloads and exclusive webinar details. These workflows, though intricate, run smoothly in the background, allowing Moren to focus on strategy and relationships rather than manual tasks.

For small business owners, Moren’s approach is a game-changer. “Automation doesn’t just save time—it gives you freedom,” she explains. She recommends starting small: identify one time-consuming task, like sending client reminders, and use a tool like Zapier or GoHighLevel to automate it. Over time, these small changes compound, creating a business that runs efficiently without constant oversight. Moren’s own life is proof: her mornings include yoga, Bible study, and family time, all because her business systems handle the grunt work.

Building a Contributors’ Community

The contributors’ page for the Aligned & Ambitious Women’s Business Bundle is a standout feature, reflecting Moren and Colleen’s commitment to collaboration. Rather than simply collecting assets and moving on, they’ve created a hub where contributors feel empowered to promote the bundle. The page includes detailed instructions, such as when to send emails (pre-launch and launch week timelines), what to say (with swipe files), and how to leverage social media (with ready-to-use graphics and captions). A Google Drive folder consolidates all materials for easy access, catering to contributors who prefer a one-click solution. Moren and Colleen also provide a coupon code and purchase link, ensuring contributors can share the bundle with their audiences effortlessly.

This approach fosters a sense of community and mutual success. “We’re not just building a bundle; we’re building relationships,” Moren says. By equipping contributors with high-quality resources, they’re ensuring the bundle reaches a wider audience while empowering each woman to shine. Moren hints at future improvements, like adding a video walkthrough to the contributors’ page, to make it even more engaging.

Living the Balanced Life

Moren’s philosophy—building a business that fits your life—comes to life in her daily routine. A typical day might include morning yoga, Bible study, lunch with her daughter, a walk, and time with her grandson, all while managing her business. This balance isn’t accidental; it’s the result of deliberate systems and boundaries. “I got tired of living for my business,” Moren admits. “Now, my business lives for me.” She encourages entrepreneurs to define their non-negotiables—whether it’s family time, self-care, or hobbies—and design their businesses around them. Tools like Workhorse Hub make this possible by automating tasks and providing a centralized platform for managing funnels, emails, and client interactions.

For those feeling overwhelmed, Moren offers a simple starting point: audit your time. Spend a week tracking how you spend your hours, then identify tasks that can be automated or delegated. “You don’t need to do everything yourself,” she says. “Systems and support are the key to freedom.”

Practical Tips for Entrepreneurs

Drawing from her experience, Moren shares several actionable tips for building a business that scales without burnout:

• Start with One Automation: Choose a repetitive task, like sending invoice reminders, and automate it using a tool like GoHighLevel or Mailchimp. Test and refine before adding more.
• Batch Your Work: Group similar tasks—like content creation or email writing—into dedicated time blocks to boost efficiency.
• Invest in a CRM: A platform like Workhorse Hub can centralize your funnels, emails, and client data, reducing the need for multiple tools.
• Collaborate Strategically: Partner with like-minded entrepreneurs, as Moren did with Colleen, to create high-impact projects like bundles or joint ventures.
• Prioritize Implementation: When downloading resources (like the business bundle), schedule time to review and apply them, rather than letting them sit unused.

Get Involved

Moren invites you to join her mission to build a business that lives for you:

• Attend the Webinar: Join Systems and Support on Tuesdays at 4:00 p.m. EST to learn how to scale with systems and automations.
• Grab the Bundle: Sign up for VIP early access to the Aligned & Ambitious Women’s Business Bundle for exclusive tools and the implementation webinar.
• Connect with Moren: Have questions about funnels, automations, or launching a project? DM Moren on Facebook (Moren Doss or Virtual Workhorse) or schedule a coffee chat to brainstorm your ideas.

Moren’s passion for empowering entrepreneurs shines through in every project she undertakes. As she puts it, “Balance isn’t a dream—it’s your new business strategy.” By sharing her behind-the-scenes process, she’s not just inspiring but equipping small business owners to create lives and businesses that work in harmony.

Ready to Transform Your Business? Follow Moren on Facebook, join her webinar, or reach out for a coffee chat to start building a business that fits your life.